Co-Founders Travis Lubinsky and Trevor Jones are featured on MTV's Real World to spread awareness about watches that give back.
Partnership with platinum artist TYGA leads to the creation of a collection of watches featured in music videos with over 100M views. However, in their pursuit of serving a new audience, the company experiences a loss of focus due to the creation of new styles.
The company faces a challenging setback as the pandemic forces shutdowns, impacting both manufacturing and sales. Despite the adversity, Co-Founder Travis assumes the role of CEO at Flex Watches, seizing control of the company. This strategic move not only demonstrates Travis's commitment to the business but also opens up new possibilities for growth and innovation under his leadership
Co-Founder Trevor Jones sadly passes away on October 9th, 2021, from a sudden Vascular Ehlers Danlos Syndrome event. This tragic event deeply affects the entire Flex Family.