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Embark on a remarkable journey with Flex Watches, a brand built on the foundation of making a positive impact. The timeline below showcases the transformative events that have shaped the brand's story, from providing meals to children in need to partnering with global icons and navigating the challenges of life. Join us as we take you through the remarkable milestones that define Flex Watches.
Pop-up at Mariners Church in Irvine provides over 10,000 meals to children in need through a meal program run by Co-Founder Trevor Jones' mother Karen Jones.
Co-Founders Travis Lubinsky and Trevor Jones are featured on MTV's Real World to spread awareness about watches that give back.
Co-Founder Trevor Jones' mother Karen loses her 7-year battle with breast cancer on Oct. 31, 2012. This loss deeply impacts the team, especially Trevor.
Partnership with Daymond John opens new opportunities for licensing and collaboration with companies like WWE and Hot Topic.
Partnership with platinum artist TYGA leads to the creation of a collection of watches featured in music videos with over 100M views. However, in their pursuit of serving a new audience, the company experiences a loss of focus due to the creation of new styles.
Financial struggles and sales decline prompt partnership with Marcus Lemonis from CNBC's The Profit. The Flex Watches Founders are featured on Season 4 of The Profit for guidance and support.
The company strategically expands its influence by securing licensing deals for major intellectual properties like Star Wars and Minions, elevating its brand recognition. The company successfully ventures into the water sports market, introducing paddle boards, wakeboards, and accessories with Camping World.
The company faces a challenging setback as the pandemic forces shutdowns, impacting both manufacturing and sales. Despite the adversity, Co-Founder Travis assumes the role of CEO at Flex Watches, seizing control of the company. This strategic move not only demonstrates Travis's commitment to the business but also opens up new possibilities for growth and innovation under his leadership
Co-Founder Trevor Jones sadly passes away on October 9th, 2021, from a sudden Vascular Ehlers Danlos Syndrome event. This tragic event deeply affects the entire Flex Family.
Amid growing environmental concerns, the company takes proactive steps to combat pollution by collaborating with EcoDrive. Together, they embark on a mission to make a positive impact on the planet.
The company launches an exclusive NFT collection, complementing their brand ethos with unique Flex Watch color combos. Additionally, they partner with the Dream Machine Foundation to make dreams come true for those in need, showcasing their dedication to social responsibility.
Flex Watches takes a significant leap towards sustainability, reaffirming their commitment to becoming carbon neutral. In line with this mission, they proudly introduce their innovative line of Ocean Plastic Flex Watches. These timepieces are a testament to Flex Watches' dedication to environmental stewardship, showcasing their unwavering determination to make a positive impact on the world while keeping track of time in style.
