In 2011 our Co-Founders Travis Lubinsky and Trevor Jones created flexible watches, to raise funds for people in need. The business model allowed you to support one of 10 causes from fighting hunger to raising awareness for autism. Our watches have evolved over the years, but the mission to help others has remained the same. Long time friends since child hood, Travis and Trevor knew that they needed to make a product that was fun, exciting and had a great cause behind it. How can you beat that? Hint: you can’t.