About Flex


Our belief. Your support.

Despite the many challenges our world is facing, our personal choices are still very consequential. Yet, even the small decisions we make everyday can all add up to a big difference. FLEX has always been all about those choices. We created FLEX Watches a decade ago believing that you could look good and do good at the same time and that advocating for an important cause truly could send a ripple effect throughout our local communities and beyond. Thankfully, your tremendous support has proved us right.

More dialed in than ever.

We’re now refocused on an important, multi-dimensional do-good partnership with Ecodrive. FLEX now plants one tree for every watch we sell. Your purchase now helps to reforest the world, reduce carbon emissions and alleviate poverty by giving jobs planting those trees to those in need.


Making a difference.

Our mutual efforts have already made an impact. To date, FLEX has planted more than 40,000 trees, a number that is increasing by the day. That has already translated to 27,000,000 pounds of CO2 sequestered and more than 400 days of work for those in need.