Choose Joy Classic

How We Give

Our Co-Founder, Trevor Jones, lost his mother, Karen Kagan-Jones, to breast cancer in 2012. She remembered to "Choose Joy" and we dedicate this watch to her beautiful message and life.

  • 45mm case
  • 5 ATM water resistant
  • Ultra lightweight silicone band
  • Interchangeable face and band
  • One size fits all

10% of your purchase is donated to charity

Each color represents a different cause that we donate 10% of sales to. Our watches don't just tell time, they tell stories. Together, we have the power to change lives every day.