World Autism Awareness Day - Flex Watches

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World Autism Awareness Day

April 02, 2013

There is so much excitement surrounding World Autism Awareness Day also known as “Light it Up Blue”. Here at Flex we are so stoked to introduce the Puzzle Watch for Autism Awareness Month. The entire month of April we’ll be giving away a Puzzle Watch a day. We’ve teamed up with the Autism Society of America and will be giving back 10% for every Puzzle Watch purchased during April.

What is Light It Up Blue?

Every April 2nd, the world celebrates Light It Up Blue as the kick-off for Autism Awareness Month. To raise awareness iconic landmarks change their lights to blue. From the Empire State Building to Sydney's Opera House the world takes part in the international historic day. Click here to learn more.

What is Autism?

Autism Spectrum Disorder (ASD) is a complex and pervasive developmental disability that affects one’s ability to communicate and form relationships with others. It typically appears during the first three years of person’s life and is the fastest-growing developmental disability in America, affecting 1 in 88 children and 1 in 54 boys. Autism is often recognized as a “spectrum disorder” that affects individuals differently and to varying degrees. While some individuals struggling with Autism may have significant disability, many have exceptional abilities in visual, music and academic skills. Every case is different and each individual with Autism is unique. People with autism may have:

  • Trouble responding to sensory information
  • Lack of or delay in spoken language
  • Repetitive use of language and/or motor mannerisms
  • Little or no eye contact
  • Unusual attachments to objects
  • A preference for solitary or ritualistic play

Just as there is no one type of autism, there is no once cause. Over the last five years, scientists have identified a number of factors that may lead to autism, most of which appear to be caused by a combination of genes and environmental factors that influence early brain development. Though there is no cure, it is treatable. Early diagnosis and intervention can significantly improve the life for most young children struggling with autism. Currently, the Autism Society estimates that the lifetime cost of caring for a child with autism ranges from $3.5 million to $5 million, and that the United States is facing almost $90 billion annually in costs for autism. With your support, we can increase awareness and funding to help those affected by this disorder.

How can I help?

Over the past two years we've received thousands of emails requesting a watch that gives back to Autism. So because of you guys, we've created the Puzzle! Sport the Puzzle during April to help raise awareness and with every watch purchased we're giving back 10%.

Also you can Light It Up Blue in your own community, Click here to find out how!


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How We Give


Each color represents a different cause that we donate 10% to. That means 10% of your entire purchase is donated. If your watch is $50, we immediately donate $5 to the cause on your behalf.


In addition, we're giving back another $5 to the Printed Village designer that created your watch. Your purchase is more powerful than you think and we are forever grateful. Together, we have the power to change lives every day.