By now you've probably seen the "I heart Boobies" wristbands or T-Shirts that have taken the latest fashion trends by storm. Keep a Breast and Flex Watches have been partners for some time now. The Keep a Breast Foundation started in 2000, since then they've become the leading youth focused, global, non-profit breast cancer organization. With a slogan "prevention is the cure" their focus is simply spreading awareness not only about breast cancer, but ways to prevent it. For more information check out their facebook and/or website. Do your part to support by flexing the pink watch!