It has been an amazing 5 years for us at Flex Watches. So many positive memories and amazing people to thank for what it has become. Our story is truly a testament to who we are as people and the times we live in. What was once and idea to raise awareness for different organizations, has grown to over 200,000 social media followers, 2,200 campus reps, and hundreds of retail stores worldwide. Through this process we have been able to create an ever-growing ecosystem of supporters that we strive to have an open and engaging relationship with.
As the times change, so have our styles. Just like the majority of our peers we have slowly moved away from wearing off the wall bright colors. We as people are dressing in a more subtle, yet stylish manner that reflects the lifestyle we want to portray. As we have evolved the Flex brand to fit this lifestyle a lot of things about our company have changed.
Coming into the new year we have made some significant changes to our staff, to accommodate the growth of our new business model. The first thing we did was hire a lead product designer, to improve the aesthetics and functionality of our products. At the same time we felt it was important to bring on a production manger to oversee the sourcing and sampling of these new designs. In this process we entered into a partnership with one of the largest privately held watch manufacturers in the states. Our new arrangement includes the manufacturing, importing, storing and shipping of Flex watches.
In order to bring the brand up to speed with the new products, we set out to create a new brand image for Flex. We enlisted the help of a new content director to amplify the story we are telling. In addition to making a noise on the internet, we have recruited 3 of the best reps in the accessory and clothing industry who have had experience working with the top retailers in the world. To ensure we have an adequate growth structure in place, we have partnered with a new financial partner.
With all of these changes, come BIG results. In 2016 we expect to increase revenues by over 200%, and have a lot of exciting things in the works! Starting with a brand new website with an improved user experience. Once we launch, you will continue to see fresh new content, new marketing campaigns, and overall brand awareness. Make sure to follow our journey on social media @flexwatches!