New Year, New Flex

Posted by Brad Lubinsky on

It has been an amazing 5 years for us at Flex Watches. So many positive memories and amazing people to thank for what it has become. Our story is truly a testament to who we are as people and the times we live in.  What was once and idea to raise awareness for different organizations, has grown to over 200,000 social media followers, 2,200 campus reps, and hundreds of retail stores worldwide.  Through this process we have been able to create an ever-growing ecosystem of supporters that we strive to have an open and engaging relationship with. 

As the times change, so have our styles. Just like the majority of our peers we have slowly moved away from wearing off the wall bright colors. We as people are dressing in a more subtle, yet stylish manner that reflects the lifestyle we want to portray.  As we have evolved the Flex brand to fit this lifestyle a lot of things about our company have changed. 

Coming into the new year we have made some significant changes to our staff, to accommodate the growth of our new business model. The first thing we did was hire a lead product designer, to improve the aesthetics and functionality of our products. At the same time we felt it was important to bring on a production manger to oversee the sourcing and sampling of these new designs. In this process we entered into a partnership with one of the largest privately held watch manufacturers in the states. Our new arrangement includes the manufacturing, importing, storing and shipping of Flex watches. 

In order to bring the brand up to speed with the new products, we set out to create a new brand image for Flex. We enlisted the help of a new content director to amplify the story we are telling. In addition to making a noise on the internet, we have recruited 3 of the best reps in the accessory and clothing industry who have had experience working with the top retailers in the world. To ensure we have an adequate growth structure in place, we have partnered with a new financial partner. 

With all of these changes, come BIG results. In 2016 we expect to increase revenues by over 200%, and have a lot of exciting things in the works! Starting with a brand new website with an improved user experience. Once we launch, you will continue to see fresh new content, new marketing campaigns, and overall brand awareness. Make sure to follow our journey on social media @flexwatches! 

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Smart Watches Are a Distraction

Posted by Brad Lubinsky on


Smartwatches werе just recently introduced to the market and already seem to be conquering it. People from all parts of the world toss their “regular” watches aside for a smartwatch that promises to be the dream hybrid between a smartphone and a watch. Surely, the premise sounds fascinating, but the question is: do you really need one?

A number of studies have already demonstrated that smart watches are actually more distracting than smartphones. A UK research discovered an almost 1-second delay in reaction to an accident, when people were looking at their smartwatches, as compared to when they were browsing their smartphones. This could potentially be life-threatening, especially if you have to check the time, while in traffic, for instance. 

Apple tried to address this problem my minimizing the level of distraction their smartwatches caused. However, with the amount of apps and the various features available, it’s almost inevitable that your smart watch will present some kind of distraction at all times. An increasing number of studies demonstrate that smart watches tend to be especially dangerous, while on the road, which could lead thousands of drivers to opt for leaving them at home. 

The reason might be that looking at your smart watch is generally easier than looking at your phone. Most of us are already used to the idea that you shouldn’t check your phone, while driving. On the contrary, however, looking at your watch for a split second is usually enough to tell the time, without getting yourself distracted from driving or any other activity. Just the fact that your smart watch is constantly on means that it’s more difficult to ignore the upcoming notifications. So, instead of spending your money on something that will distract you and can probably put you in danger, stick with the classic - invest in a regular watch!

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What Does Living in The Now Really Mean

Posted by The Courtneys on

You’ve probably often heard people talking about living in the present and appreciating the “now”, instead of focusing on the future. Living in the now is not simply about forgetting that there’s a future or completely disregarding the influence of the past. Instead, it’s about living skillfully in the present and mastering the art of slowing down.

The first step towards living in the now is realizing that life only happens in the present. Past and future influence how you behave, but the real actions belong to the present moment. Becoming increasingly aware of that is to make the first step towards slowing down. Don’t rush towards the future and don’t waste your time thinking about the past – instead, appreciate the beauty of every moment by embracing the fact that the only time you’re really alive is… now.

To make the most out of living in the now, you need to be present. This means disconnecting from the digital world – leave your phone at home and turn off your laptop or tablet. Instead, focus on connecting with people. Most of us rarely give our full and undivided attention, when talking to someone – there’s always something to the side, a notification to check, a phone call to make. To live in the now means to focus on the most important thing in your life: your connections with your loved ones. Shut off the distractions and thrive on communication.

Living in the now is all about finding pleasure in the simplest things in life. Whatever you’re doing, stop for a moment and think about it. This will make you increasingly aware of your actions and help you appreciate the beauty of the present. Find happiness in the smallest, simplest things in life and you’ll realize how much happier you are!

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Posted by Trevor Jones on

Flex Watches Kickstarter - Most Funded Watches
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Trevor Jones and Travis Lubinsky on Fox 5 San Diego!

Posted by The Courtneys on

We cruised down from LA to SD to hangout with our friends at FOX5 San Diego! They've always showed us love through the past 5 years and gave us a chance to tell our story and show off our new collection! 

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